Seed Stage · Sports · Media · Entertainment

Sports, Media & Entertainment partnerships.
Finally intelligent.

PartnerOS is the AI platform that matches leagues, teams, athletes, media companies, and entertainment properties with brand sponsors — replacing 6-month email chains with data-driven deals that close in days.

Join as a design partner See the demo →
$100B+
Global TAM
74%
Brands can't measure ROI
6–18mo
Average deal cycle
$0
AI-native tooling today
NFL · NBA · MLS · NCAA NIL · EPL · WNBA · Champions League · Fortune 500 Brands · Regional Sponsors · NIL Athletes · Sports, Media & Entertainment Agencies · NFL · NBA · MLS · NCAA NIL · EPL · WNBA · Champions League · Fortune 500 Brands · Regional Sponsors · NIL Athletes · Sports, Media & Entertainment Agencies ·

A $100B+ market running
on spreadsheets and cold calls.

Every other major industry has infrastructure. Sports, Media & Entertainment partnerships still run on relationships, guesswork, and gut feel.

"PartnerOS is the Bloomberg terminal for sports, media & entertainment partnerships."

6–18mo

Sales cycles with no benchmark data

Every deal starts from scratch. No pricing standards, no comparable history, no way to know if you're leaving money on the table.

74%

Of brands can't measure partnership ROI

Brands commit millions but can't prove impact. Deals die at renewal — not because they didn't work, but because no one can show they did.

12K+

Properties negotiating in silos

Leagues, teams, and athletes each pitch independently. Brands want bundled packages. No one can build them. Value left on the table: enormous.

35%

Of team revenue is multi-year

Annual renegotiations drain resources and create volatility. The industry structurally undervalues recurring revenue — until now.

AI matching. Real deals.
Full lifecycle.

PartnerOS replaces the entire partnership process — from discovery to activation — in one platform.

01

List your inventory

Rights holders onboard in minutes. List signage, naming rights, NIL deals, digital activations, and experiential packages. Our AI auto-benchmarks each asset against 10,000+ comparable deals and suggests pricing floors.

FREE for all rights holders
02

AI matches you to the right partner

Brands describe their objectives. Our matching engine uses audience overlap, brand safety filters, category exclusivity logic, and budget alignment to surface the top 10 fits — ranked and explained. No more cold calls to the wrong person.

Proprietary ML engine
03

Close deals in the platform

Digital RFP, term sheet, negotiation, e-signature, and contract storage — all in one place. Average time-to-close target: under 14 days. Industry average: 60+ days. No more PDF decks emailed back and forth.

Full workflow in one place
04

Prove ROI. Win renewals.

Real-time attribution dashboards: media value, audience impressions, brand lift, and promo revenue — all in one report. PartnerOS auto-generates renewal pitch decks for rights holders. The renewal meeting becomes a formality, not a negotiation.

The feature brands asked for most

Built for everyone
in the deal.

Every side of the market. One platform. Every participant wins.

🏆

Leagues, Teams & Studios

Stop leaving money on the table with manual processes. Close bigger deals across sports, media rights, and live entertainment.

  • Benchmark your deals against the market
  • Activate and track deliverables automatically
  • Convert one-year deals to multi-year with ROI proof
  • Free to join — paid features on first deal close

NIL Athletes

You created this opportunity. We built the infrastructure to help you monetize it properly, not just through DMs.

  • List your audience data and brand preferences
  • Get matched to brands that actually fit
  • Sign deals with e-signature, not handshakes
  • Always free — PartnerOS is your agent's assistant
💼

Brand Sponsors

Stop guessing. Know exactly which properties match your audience, and prove to your CFO that the spend worked.

  • Search 10,000+ properties with real audience data
  • AI-ranked matches based on your objectives
  • Real-time ROI dashboard for every active deal
  • Start with Deal Intelligence — no deal required
🏢

Sports, Media & Entertainment Agencies

Manage more clients, close deals faster, and show ROI without building a data team from scratch.

  • White-label analytics for client presentations
  • Manage all client deals in one dashboard
  • Earn rev share as a certified channel partner
  • Be the agency that leads on tech, not follows
🎬

Media Companies & Entertainment

Turn your audience into branded partnership revenue. From streaming platforms and broadcasters to live entertainment venues — monetize inventory that's been left on the table.

  • List broadcast, streaming, and experiential inventory
  • AI-matched to brands by audience demo and content genre
  • Real-time attribution for linear and digital deals
  • Free to join — paid features on first deal close

Be one of the
first 50 design partners.

We're recruiting a small group of industry insiders to shape the product before public launch. In exchange: free access, direct line to the founders, and a stake in how this gets built.

Please enter your first name.
Please enter a valid email.
Please enter your organization.
Please select your role.

No spam. No obligation. We'll follow up within 48 hours.

🎯

You're on the list.

We'll be in touch within 48 hours.
In the meantime, explore the demo →